RENNY GLEESON -- TAY ZONDAY, BRANDS AND AGENCIES

RENNY GLEESONGlobal Digital Strategies DirectorWIEDEN+KENNEDYIs Tay Zonday the new Macarena? Year Zero the album you can play? Brand Experiences. Distributed brands. ARG's. User generated content. App networks.As Media + Ideas inverge, as walls fall and lines blur, ad agencies and clients are trying to navigate the space and each other. How does W+K look at the space? What are the trends we watch and the role we can play? Why the hell do we have an agency anyway?Conference Footage courtesy of Inverge 2007 http://www.inverge.com/ The Interactive Convergence ConferenceProducer Emerging Media: Rod PitmanProducer Emerging Media: John Anthony Hartman

Canal: People & Blogs
Añadido: November 30, 1999 at 12:00 am
Autor: alphageektv

Duración: 04:01
Puntuación: 4.75
Reproducciones: 519

Etiquetas: "Rod  Agencies  AlphaGeekTV  Anthony  Conference  Hartman"  Inverge07  John  Pitman"  RennyGleeson  TayZonday  WIEDEN+KENNEDY  

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